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March 23 2010

Somewhat ridiculous: “Innovate” and “unique” were two of the three most commonly used words (excluding basic words like “is” and “the”) in American press releases last year. The word innovate appeared 51,390 times. How about that? - As studied by David Meerman Scott, author of “The New Rules of Marketing and PR”

Somewhat ridiculous: “Innovate” and “unique” were two of the three most commonly used words (excluding basic words like “is” and “the”) in American press releases last year. The word innovate appeared 51,390 times. How about that?

- As studied by David Meerman Scott, author of “The New Rules of Marketing and PR”