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Q: What's this?
A: Notes from the interactive track at SXSW 2010 by one Finnish girl. A mishmash from, related to or inspired by the event.
If I see something that's changing the game I'M ON IT. So let's do this.
PS. for everyone I met in Austin: find me at twitter.com/vuokko and we'll take it from there. Thanks!
"We think that context = more information. It’s not. And it’s not necessarily what the consumer wants. We say “Click here for more information”, but people are overloaded and want a minimum they need to understand a subject. We’re not providing more understanding, we’re just providing more news."
Matt Thompson (NPR) on the future of context
