April 2010
2 posts
7 tags
Piracy and Shirky's Three Modes of Sharing
“A CD collection was like keeping the box that your Amazon stuff came in and taking it out all the time. You pulled out a piece of plastic and shot lasers at it.”
Clay Shirky (author of “Here Comes Everybody”) made his SXSW enterance by telling that he’d recently had to explain Napster to his too-young-to-remember students at NYU. He then went on to talk about...
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Public by Default, Private by Effort
Today at work I went through my notes from Danah Boyd’s danah boyd’s excellent “Privacy Is Not Dead” SXSW keynote. Her points were really useful for me in but they also touch on some very timely/relevant subjects for all of us:
- We communicate within three kinds of networks: Articulated, Behavioral and Personal. Google collapsed our behavioral networks with Buzz and...
March 2010
46 posts
3 tags
“At a demo, people don’t want to walk up to a huge screen if there’s...”
– Panelists at “Beyond Scifi: Design For Surfaces and Big Screens”
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Will Transmedia Overtake Social Media? →
Using Social Networks for Social Good - Design -... →
“A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors” –Clay Shirky
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How To Make Facebook, FedEx, And Amazon More Fun →
This guy must have been at SXSWi.
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A teenage Bob Dylan on Facebook?
Jaron Lanier is worried about kids on Facebook. Some points:
“Adults have “a life” and social networks that exist before they get on Facebook. Teenagers, on the other hand, need to create themselves online from the beginning. This image demands constant attention and it needs to be kept consistent. The problem is that to become an adult you have to do some strategic forgetting.
...
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Yay quotes from the blah @ev keynote
I’m sure you’ve read all about @anywhere, which was launched during the SXSW keynote by Evan Williams. And as expected, real insight from @ev’s talk didn’t come from the launch video. It came from the quotes:
“People think of Twitter as a social network, but we think of it as an information network. It’s like asking: “What is the internet?”...
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Twitter superusers' favorite twools →
Collected from the session hosted by Guy Kawasaki feat. Robert Scoble, Laura Fitton from oneforty.com, John Yamasaki from Seesmic, Nick Halstead from TweetMeme and Amita Paul from Objective Marketer.
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Revealing Design Treasures From Amazon.com →
Slideshare preso from one of the most loved sessions at SXSWi 2010
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Location... location... game mechanics
In my opinion, the single biggest thing at South by Southwest was NOT location. It was game mechanics. What? Yes, there was a lot of talk about location-based services like Gowalla and Foursquare (Foursqualla in SXSW slang), but even there the key word seemed to be game mechanics. Game mechanics. Game mechanics. Game mechanics. Got it? Game mechanics. That was what listening to panels at SXSW was...
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Wrap-ups and Slideshare gems from SXSWi 2010
Disclaimer: This is not my SXSW wrap-up. That is still to come… after I first post my notes + links from the most interesting sessions. In the meantime, I recommend checking out others’ SXSW wrap-ups like this one. And most important: all of the most of the presentations from SXSW are posted on this Slideshare channel. Enjoy.
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Glass + Giiv
“Gotta catch ‘em all” might be the slogan for Pokémon, but there were too many exciting startups/ideas at SXSW to catch ‘em all. That said I’ll just mention the two services that I think got the most love.
Glass is a pretty cool Firefox add-on that lets you share a virtual canvas with others. The transparent “glass” is really simple and creates ye good...
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Umair Haque defends his keynote talk with @ev
Yes, everyone at SXSW was hyped about Monday’s keynote with Twitter CEO Evan Williams. And yes, lots of people left the keynote disappointed - mostly because of interviewer Umair Haque. After all the jokes and bashing, it’s only fair to let the man defend himself. Read what the most hated man at SXSW has to say.
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Poynter Online: What 15 Journalists Took Home from... →
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“The amount of data created by humans in 2009 exceeded that of all data created...”
– @frogdesign
“We think that context = more information. It’s not. And it’s not...”
– Matt Thompson (NPR) on the future of context
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“Start from what they DO care about and expand from there.”
– Jay Rosen (NYU) on reaching people who don’t care about the news
Does my sh*t-talking really help your brand?
“The fact that so many people are talking about your product online really loud HAS to change your company culture.”
“If you don’t answer someone’s question, it’s worse than not being on Twitter at all. Silence and non-responsiveness is rude.”
“Studies show that people who have perfect experiences with a product are less pleased than those who...
“trust + expertise + attention = influence”
Vocabulary, the new to me edition
Advertars = Simpsonize-me type avatars made by advertisers
Tweasers = teasers on Twitter before actual events
PII = personally identifiable information
PEI = personally embarrassing information
DIW = doing it wrong
"Rework" session with Jason Fried of 37 Signals
On content: “You can’t take all the old stuff in the world and throw it into one place. That’s not a museum. That’s a warehouse. Building a museum means saying no to most things and picking only the ones that matter.”
“You can never make only one thing. You are always making something else, too. Be alert and pay attention to the free by-products that...
This is a first
I’m at a party where you had to pitch an idea for a mobile app to get in.
Twitter and Customer Service
“When used correctly, Twitter turns customer service into marketing.”
Collected thoughts from a Mashable employee:
If a customer complains, don’t just be their buddy and say: “That sucks, man.” Solve their problems.
You benefit from solving problems in public because you’re showing others that you care. If you’re a local restaurant, for example, and...
“Twitter is not broadcast. If you want broadcast, buy radio time.”
– Brian Solis
Success Stories And Twitter Branding
I was accepted to attend Tweethouse, hosted by Brian Solis (who just released his new book Engage). Some notes:
How do you earn trust on Twitter?
- “I’m going to talk about what you want to talk about”
- earn trust by listening, don’t just push stuff
- it’s about listening and finding out how to serve your audience. Having a consistent voice throughout your...
Quotes from Friday, taken out of context
“That’s so very very 2009 Q3.”
“We all want a tabula rasa and we want it with a front-facing camera.”
“I’m the Chief People Officer at…”
“I don’t know what I’m doing, but you don’t know what I’m doing either, so we’re in this together.”
“I don’t understand. Did I miss an Internet...
PepsiCo Zeitgeist →
It’s alive!
Panel panic →
Trying to decide which panel to attending is like trying to nail Jell-o to a wall. Here are some of today’s highlights.
Not your father's profession
I’m reading the list of interactive speakers and giggling at their job titles. From Yahoo!, for example, there is a guy whose title is none other than Pattern Detective.
Vuokko and The Lone Star State, together at last
Travel hours = 23. SXSWi badge and program = picked up. Head = spinning. Forecast for the next 5 days = amaaazing. Next up = zzz…
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“The person who asks questions OWNS the discussion. Keep asking the questions.”
– Wisdom from SXSW 2009
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230 + 36 events in 6 hectic days
Time to start procrast… I mean packing for the trip to SXSW. And yikes. I just glanced at my preliminary schedule and turns out that I’ve “planned” to attend over 230 panels, keynotes, workshops etc. Smack 36 party RSVP’s on top, and you’ll understand that I’m feeling a little edgy right now.
Only at SXSW is it possible that Anil Dash, Brian Solis and a...
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Business cards NO. Real-life "follow me" buttons...
A tiny example of how social media is tangled into everything at SXSW: festival badges all feature QR (Quick Response) Codes that can be read by mobile phones and can contain a link to websites or other stuff online.
So basically: real-life “follow me” buttons for all!
When you meet someone at SXSW, you can scan their badge with your phone and automatically follow them at my.SXSW...
February 2010
9 posts
6 tags
Twitter-viz →
Last year Pepsi compiled a visualizer from all tweets sent during SXSW. Here’s the timeline. Looks like the hottest topics were: panel, Facebook, @zappos, party and community. And hey, Pepsi’s doing the same thing this year. So thanks. As a fan of all info-viz, I’m looking forward to it.
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THIS is how you engage
Gowalla is hosting a party together with Sweet Leaf Tea and One Taco on March 15. The party’s FREE, but there’s a catch. You have to 1) RSVP to the Facebook event and then 2) follow certain Twitter accounts in order to 3) find hidden VIP passes for the party that can be picked up using the Gowalla app. Nicely tied, guys. Must be a good party.